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yesterday
We went to visit and interview mr iskandar kalil.We really learn and gain lots of insights from him.We asked him some question about what wabisabi is to him and were really surprise that how we interpret it was very close to him.For example, we felt that art should be something very intuitive and he said something that there's no such things as creativity in art but only some called intuition.He believe that true art and design comes from the heart not the brain.If it comes from the brain, its most likely not original and is being done somewhere or by someone already.

He felt that wabi sabi design should be:

asemmetrical
simple
something that comes from the heart and soul
subtile
delicate at the same time
materials should be minimum
unintentional

Thus, we hope that through our interview mr iskandar, we can re-enforce the spirit and beauty of this
aesthetic and bring it to another level.


We are doing
Cycle
from growth to death
from death to decay
the process whereby things changes through time, the process of whereby beauty in infinite.
it is through time that things seasons, we can see the delicateness.

Stop.Look.Think
we aimed to let the public stop.look.think
to let them take a break from their hectic lives
to slow down and appreciate this beauty.

Changing their behavior
we want out audience to experience and understand the process of this cycle.To let them start to notice those little details in their everyday life so that they will not take things as it is.the process of things changes through time and that these changes are beautiful.

Esplanade and NYP

esplanade:
time warp of events from one time period to another or the suspend passage of time.

NYP:
cycle.the changes of things through time.explore how it is to look like if we stop the time and look into the details.



Moodboard


+natural objects take things that they don't need and they create maximum beauty.
+Intuition engages a person's mind enough to prevent other thoughts.

We decided to do something abstract and intuitive by using things u get to see almost everyday like household item ranging from taps dripping water to fibres from wool and items from nature like live to death leaves and animals/insect.The ,main objective is to get the whole feeling of wabi sabi-ness that we get when we see these items after how our brain process it.







Wabi Sabi

+ attempts to capture both its transient beauty and the abiding qualities within the beauty
+ accept it
+ understand it
+ sense it
+ hold its beauty
+ notice and appreciate the significant moments of each day. Live fully in each change of season, connect with nature and those around then in meaningful and gentle ways
+ awareness and clarity
+ "paddles at rest, the trout rise, into stillness"
+ design principles:
1.type
2.form
3.texture
4.beauty
5.color
6.simplicity
7.space
8.balance
9.sobriety

Change of Plan

instead of old school,we decided to change the location to streets and hopefully somewhere near bras basah because of the human traffic problem.

Our campaign includes 3 phases

phase 1
facebook youtube myspace friendster etc.


phase 2
guerrilla advertising
-stickers -sulptures -complementary advertising on daily objects (cups,umbrella etc)

phase 3
guerrilla advertising + motion graphics
-
guerrilla sculpture/installation + motion graphics







ALSO
did some research on guerrilla advertising
the problem we face now is what kind of constant medium we wanna use in our installation.

Some pictures






Things that needs to be settled:
1) exploration of different concept
2) do up a FINAL proposal by Tuesday

we talk about the different possibilities of working on other stuff such as Starbucks and the music festival.we also further develop on out 'stretch it loss it' concept with different illustration and thumbnails.To add on, we did research on street exhibits like those which just plainly uses everyday materials like plastics and bottles to create art forms to draw peoples' curiosity.
Discussed about the different possibilities a different type of campaign such as using weird medium of the cheesy 'tear and find' hbd rental ad that u find at bus stops and bus interchange.images will be added tonight.school cannt upload.

we carried tables , chairs and computers yesterday.
After much discussion we decided to do on 'FOLIOHOUSE' because of the different possibilities that we can work on.It has little restriction and they are ok with even the craziest things just to get the public's attention.It also sync with our initial concept of create awareness on the arts to the public.

we also discuss about our direction.
1)Me-smering
2) seeking answer for curiosity
3) here with me
4) beauty of thoughts
5) escape into their world
6)the sincere
7) design directory
8)stretch it lose it
9) it is boundless
10) creating the world of escape

possible locations.
1)biennale
2)cosplay events
3) town area (several location)
4) hbd flats